New Products

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As consumers adjust to the post-holiday blues, their thirst for premium beverages carries on. In the Readers’ Choice: New Product poll for December, Beverage Industry readers’ selected Victorieux Champagne as their favorite new product release.

Sprite, a brand of The Coca-Cola Co., launched Sprite Lymonade, a blend of the original Sprite flavors with a splash of lemonade, the company says. 

Surf City Still Works introduced its latest spirit: Surfrider Rum. 

Tecate, a brand of Heineken USA, announced the launch of Tecate Titanium, a 7.5 percent alcohol-by-volume beer. 

Yönalé launched its self-titled line of fresh birch water, offering consumers a clean, plant-based beverage designed to boost the immune system, it says. 

Koia launched its new line of Koia Keto 100 percent plant-based protein beverages in three flavors: Chocolate Brownie, Cake Batter and Caramel Crème. 

Yahara Bay Distillers launched 3rd Gear, a blended and bottled ready-to-drink (RTD) cocktail designed to be similar to an old fashioned cocktail. 

VitaCup Inc. launched VitaCup, a line of vitamin-infused single-serve coffee pods in five blends: Slim Blend, Probiotic Blend, Beauty Blend, Genius Blend and Green Tea.

Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.

Conure LLC launched its self-titled line of super herb and adaptogen-infused water enhancers.