Liv Tru launched its self-titled line of natural performance beverages. Specially formulated with proprietary antioxidant curcumin complex, each drink delivers a bioavailable form of turmeric for faster absorption and recovery, the company says. Turmeric is proven to have healing benefits including better brain and muscle health, it adds. The 16.9-ounce bottles are available in 12-packs through the company’s website for a suggested retail price of $46.68.

Liv Tru, Costa Mesa, Calif.

Telephone: 888/334-1119

Internet: www.drinklivtru.com

Distribution: Online