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Home » Topics » Beverage News

Beverage News
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Pabst opens new craft brewery, beer garden

Pabst Milwaukee Brewery opened April 12
May 15, 2017
The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.
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NWNA names new CEO

Fernando Mercé assumes role as president, CEO
May 15, 2017
Nestlé Waters North America (NWNA), Stamford, Conn., announced that Fernando Mercé has been named president and chief executive officer of the company. He assumed the position May 1.
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Lithium Technologies releases State of Social Engagement Report

Engagement among brands down from last year
May 11, 2017

San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers. 


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Red Bull Summer Edition Grapefruit Twist

Red Bull releases summertime limited release

Grapefruit Twist variety available through Labor Day
May 9, 2017

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist. 


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Folgers Coffee logo

Folgers, Chris Young announce winners of jingle contest

Winners of contest hail from California
May 9, 2017

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest. 


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Heineken ICC 2017

Heineken announces sponsorship of ICC matches in the US

Announces bigger program for 2017
May 4, 2017

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.


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SpikedSeltzer

SpikedSeltzer expands nationally

Progressive adult beverage reaches all 50 states
May 4, 2017

SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.


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Lemon Lemon sparkling drink

PepsiCo releases Lemon Lemon in time for summer

Sparkling lemonade available in US, Canada, Western Europe
May 3, 2017

With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from Purchase, N.Y.-based PepsiCo Inc., is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year. 


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Gold Peak Tea, Feeding America partner to provide meals

Brands ask consumers to help provide more than 1 million meals
May 2, 2017

Gold Peak Tea, a brand of Atlanta-based The Coca-Cola Co., and Feeding America, the nation’s largest domestic hunger-relief organization, are asking consumers to help provide more than 1 million meals to families in need.


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Swire Coca-Cola finalizes refranchising from The Coca-Cola Co.

Company gains territories, facilities in Oregon
May 2, 2017

Swire Coca-Cola USA, Draper, Utah, announced the completion of refranchising of territories in Oregon from Atlanta-based The Coca-Cola Co. This refranchising includes the acquisition of four sales and distribution facilities and one production plant in the state. Swire Coca-Cola’s operation of the territories commenced April 29.


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