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Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022. The brand’s fully integrated Back a Ranger retail and on-premise program, including digital media, PR amplification, limited-edition packaging, point-of-sales (POS) materials and a ‘donation match’ activation, will inspire legal-drinking aged consumers to take action against the illegal tiger trade — the greatest and most immediate threat to the species worldwide, the company says.

Consumers love their functional beverages almost as much as they love coffee. One company sought to combine the two and that resonated with the readers of Beverage Industry.

Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six of the hottest rappers in the game, the company says.

The 2017 Craft Brewers Conference and BrewExpo America took place April 10-13 at the Walter E. Washington Convention Center in Washington, D.C. The event attracted 13,300 brewing professionals. The Craft Brewers Conference featured 140 speakers and 72 seminars across 11 educational tracks, while the BrewExpo America tradeshow showcased 900 exhibitors.