Beverage News

Stella Artois unveils new international campaign

Joie de Bière will be beer brand’s largest marketing effort to date

April 16, 2018

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.

Craft distillery celebrates 4/20

Cannabis-infused vodka releases cocktails for holiday

April 16, 2018

Humboldt Distillery, Humboldt County, Calif., is planning to celebrate 4/20 with cocktails using its cannabis-infused vodka Humboldt’s Finest.

Nielsen CGA Announces Launch of Check-Level Data

New data program to provide transaction-level insights

April 13, 2018

Through their joint-venture, Nielsen, N.Y., and CGA Strategy, U.K., announced the launch of Check-Level Insights Pool (CLIP) data.

Tiger Beer details ‘uncaged’ campaign

Beer brand celebrates local heroes

April 13, 2018

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.

Technomic study explores effects of legalized cannabis on industries

April 13, 2018

The study will explore the impact of legalized marijuana on major industries, including adult beverages and foodservice.

Coca-Cola Bottling Co. Consolidated reports fiscal results

April 13, 2018

Coca Cola Bottling Co. Consolidated, Charlotte, N.C., reported operating results for the fourth quarter and fiscal year ending Dec. 31, 2017.

Spindrift secures $20M in Series B-2 funding

April 13, 2018

This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says

2018 Food Safety Summit marks 20th year

April 13, 2018

For the 20th year, the Food Safety Summit will provide an in-depth schedule of education sessions when it returns May 7-10 to the Donald E. Stephens Convention Center in Rosemont, Ill

Fleet manufacturers unveil new offerings at The Work Truck Show

April 13, 2018

It was the largest event in the history of NTEA – The Association for the Work Truck Industry,

Henry’s Hard Sparkling announces new packaging

Hard seltzer available in 12-ounce slim cans

April 10, 2018

Henry's Hard Sparkling Water, a brand of Chicago-based MillerCoors, now is available in new 12-ounce slim cans at retailers nationwide.

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Stella Artois unveils new international campaign

Craft distillery celebrates 4/20

Nielsen CGA Announces Launch of Check-Level Data

Tiger Beer details ‘uncaged’ campaign

Technomic study explores effects of legalized cannabis on industries

Coca-Cola Bottling Co. Consolidated reports fiscal results

Spindrift secures $20M in Series B-2 funding

2018 Food Safety Summit marks 20th year

Fleet manufacturers unveil new offerings at The Work Truck Show

Henry’s Hard Sparkling announces new packaging

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Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Beverage News
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