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MTN DEW BAJA BLAST

Readers name their favorite new beverage of April

Mountain Dew Baja Blast showcases its continued popularity
jessica Jacobsen
Jessica Jacobsen

The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.


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Galaxy Wine Company

Wilson Daniels Wholesale acquires Galaxy Wine

Oregon wine company will operate independently following transaction

The Underwood family's Wilson Daniels Wholesale, New York, has agreed to acquire Portland, Ore.-based Galaxy Wine Co. from its founders, Matt Elsen and Bob Liner. 


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Dunkin’ Donuts debuts summer beverage options

New beverage feature ice cream flavored coffees, frozen lemonades

Dunkin’ Donuts, Canton, Mass., announced its newest beverage flavors for the summer season: Butter Pecan, Cookie Dough and Pistachio flavored coffees, and Original and Strawberry Frozen Lemonade. Last year, Dunkin’ Donuts asked America to vote on their favorite flavor among the brand’s most popular ice cream flavored coffees, with the chance to bring it back to the menu for summer 2018, the company said.  


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5-Hour TEA Peach

Living Essentials adds 5-hour TEA shots

Peach Tea is first flavor released for lineup

Living Essentials LLC, Farmington Hills, Mich., released 5-hour TEA shots, a product line that's available in a Peach Tea flavor. 


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Pepsi partners with country music star

Soft drink brand, Dierks Bentley celebrate summer through new campaign

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.


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Simply Light

Simply introduces new line of light beverages

Juice brand releases Light Orange Juice, Lemonade

Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.


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