Mamma Chia celebrate National Chia Day

Company reformulates, releases Clean Energy Beverages

Carlsbad, Calif.-based Mamma Chia, National Chia Day founder and chia beverage creator, is celebrating National Chia Day on March 23 with a new release of its Clean Energy Beverages. The energizing beverages combine the plant-based nutritional powerhouse of organic chia with clean caffeine from organic yerba mate and organic green coffee bean, providing 2,500mg of omega-3 and 90mg of natural caffeine in each serving, the company says.

Just in time to stock up for National Chia Day, the new Clean Energy Beverages are available across the United States at mainstream grocery stores and natural food markets in two flavors: Blackberry Blast and Raspberry Razz. Clean Energy now offers the same caffeine content but from organic yerba mate and organic green coffee bean, as opposed to guayusa, which was previously used. The packaging and product name (previously Chia Energy) also have been refreshed to encapsulate Mamma Chia’s vitality and vibrancy, the company adds.

In addition to creating packaged chia beverages in 2009, Mamma Chia established National Chia Day in 2016 to celebrate one of the most nutrient-dense foods on the planet. Each tiny seed provides a source of omega-3, complete protein, fiber, calcium, minerals and more. On a gram for gram level, chia contains eight times more omega-3 than salmon and is one of the top sources of alpha-linolenic acid (ALA), a plant-based Omega-3 fatty acid that our bodies can’t produce on their own, according to the company.

On National Chia Day, Mamma Chia will offer 23 percent off all orders on ShopMammaChia.com using code NCD23. All of Mamma Chia’s products are USDA Certified Organic, non-GMO, gluten-free, and kosher.

“We celebrate this tiny seed daily, but to have a special nationally recognized day for chia seeds speaks to their nutritional power and popularity of chia,” said Janie Hoffman, Mamma Chia founder and chief executive officer, and author of “Chia Vitality” and “The Chia Cookbook,” in a statement. “More so than ever, consumers are craving protein alternatives, valuing plant-based food choices, and closely considering the nutritional benefits of what they’re consuming. Chia seeds offer all that and more, and we love spreading the Magic of Chia through all of our organic beverages and snacks. We’re particularly excited about revitalizing our Clean Energy Beverages to give consumers an extra boost of energy along with a better taste and healthy dose of vital nutrients from chia.”

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.