Dannon, a brand of White Plains, N.Y.-based DanoneWave, is announcing the addition of new Activia Dailies, a line of probiotic, low-fat yogurt drinks, to its portfolio of probiotic offerings. Like all Activia products, these 3.1-ounce drinks feature Activia's billions of live and active probiotics, but in a smaller serving size, making it more convenient to get probiotics on-the-go, the company says.
"Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways," said Miguel Freitas, vice president of scientific affairs, who leads a team of registered dietitians at DanoneWave, in a statement. "… While Activia's traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet."
Activia Dailies are offered in five flavors: Strawberry, Blueberry, Cherry and Vanilla, which are available in grocery and club stores nationwide; and Acai Berry, which is available nationwide only in club stores.
The yogurt drinks provide the Activia brand's signature probiotic in a portable and convenient beverage, it says. The new line also stays true to Activia's digestive health heritage and might help reduce the frequency of minor digestive discomfort, including bloating, gas, abdominal discomfort and rumbling, when consumed twice a day for two weeks as part of a balanced diet and a healthy lifestyle, according to the company.
"Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement," said Carolina Cespedes, senior marketing director of probiotic health brands, in a statement. "While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format."
Activia Dailies are available in the dairy aisle and come in multi-packs featuring 3.1-ounce single-serving bottles for a suggested retail price of $5.19 for an eight-pack and $9.99 for a 24-pack.