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“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek. The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says.

The vodka is set to hit shelves mid-August, with 100% of proceeds going towards Ukrainian relief efforts. The distillery is donating all proceeds from the vodka to Razom, an organization providing relief and recovery to the Ukrainian people. 

Vita Coco, a brand of New York-based The Vita Coco Co., released Vita Coco Coconut Juice, the brand’s first juice offering.

Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.

San Diego-based Rowdy Energy announced that it recently brand partnered with Camielle Kostek, former New England Patriots cheerleader and current host of TBS’ “Wipeout.” Kostek will serve as the Chief Wellness Officer for its new calorie-burning line Power Burn. Launched in February, the beverage contains zero sugar and 160 mg of natural caffeine from green tea and green coffee and contains just 5 calories. 

Los Angeles-based Riboli Family Wines, a family-owned company founded in 1917, announced the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand and other regions.

Boston-based The Boston Beer Co. Inc., maker of brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, announced the launch of TeaPot, a new line of cannabis-infused iced teas. TeaPot is the company’s first infused beverage offering and will be available in select Canadian provinces beginning in July, the company says.

Los Angeles-based POM Wonderful, grower and producer of fresh pomegranates and pomegranate juice in the United States, announced it is furthering its commitment to a sustainable future with the transition to 100% recycled plastic (rPET) bottles and shifting more than 90% of its electricity needs to renewable energy.

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Freestyle 8100, a new back-of-house dispenser developed specifically for the crew-serve occasion. The new dispenser’s advanced technology streamlines drink pouring for foodservice crews, helping reduce drive-thru wait times for diners while providing the beverage quality and variety they crave, according to the company. 

Spindrift Spiked, a brand of Spindrift Beverage Co., Newton, Mass., added four new varieties to its real fruit lineup including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.