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BODYARMOR Sports Drink kicks off Operation Homefront partnership

Sports drink brand donates $500,000 to national nonprofit
January 24, 2023

BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.


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Browne Family Vineyards launches Browne Forest Project Initiative

Program will plant tree for every bottle sold
January 24, 2023

Premium Washington wine brand Browne Family Vineyards, Seattle, has partnered with environmental nonprofit One Tree Planted to create the Browne Forest Project. For each bottle of Browne Forest Project wine sold, a tree is proudly planted to help restore forests in the Pacific Northwest and beyond.


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Wine Warehouse to join Breakthru Beverage Group

Acquisition is wholesaler’s third in past year
January 17, 2023

Breakthru Beverage Group, New York, announced that it has signed an agreement to acquire California-based Wine Warehouse, further expanding the company’s footprint to the largest U.S. beverage alcohol market. The transaction is expected to close this spring and is subject to usual and customary closing conditions.


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Simply brand to debut Mixology assortment

Chilled beverage mixers available Jan. 23 in 3 flavors
January 13, 2023

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavors ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.


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Pepsi upgrades Pepsi Zero Sugar recipe

New zero-sugar soft drink well-received in consumer preference testing
January 13, 2023

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl. 


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7-Eleven debuts Vitaminwater Zero Sugar LOOK Slurpee

Limited-edition frozen drink latest addition to Slurpee varieties
January 13, 2023

7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.


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PepsiCo debuts STARRY to lemon lime soda market

January 11, 2023

PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.


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Partake Brewing incorporates Hazy IPA varietal into wider portfolio

Non-alcohol beer available DTC, select retailers
January 11, 2023

Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.


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Califia Farms launches Organic Oatmilk, Almondmilk

Plant milk company adds new pack sizes for popular varieties
January 10, 2023

Califia Farms, Los Angeles, expanded its line of dairy-free products with the launch of USDA certified Organic Oatmilk and Almondmilk. With just three ingredients ― purified water, sea salt, oats/almonds ― and no oils or gums, the brand designed the latest offerings to meet the needs of consumers seeking products with fewer ingredients, yet at an accessible price point, it says. 


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Monster Energy launches Monster Energy Zero Sugar

January 9, 2023

Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.


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