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BlueMoonLightSky_TropicalWheat_900.jpg

Blue Moon expands LightSky brand with Tropical Wheat

Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022

Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.


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Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
jessica Jacobsen
Jessica Jacobsen
February 24, 2022
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
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NitroPepsi_900.jpg

Nitro Pepsi to arrive in stores this March

Nitrogen-infused cola features foamy, smooth texture, company says
February 23, 2022

Purchase, N.Y.-based PepsiCo announced what it is calling its most ambitious feat yet, by reimagining the cola experience with a massive innovation: Nitro Pepsi. Nitro Pepsi is a nitrogen-infused cola that’s actually softer than a soft drink ― it’s creamy, smooth with a cascade of tiny bubbles topped off by a frothy foam head, the company says. 


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HARD_MTN_DEW_900.jpg

Boston Beer announces launch of HARD MTN DEW

Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022

The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 


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Spindrift_BloodOrangeTangerine_900.jpg

Spindrift expands sparkling water portfolio with Blood Orange Tangerine

Drifters community to get sneak peek of release ahead of public
February 22, 2022

Spindrift Beverage Co., Newton, Mass., announced its newest flavor: Blood Orange Tangerine. Spindrift is doubling its commitment to real squeezed fruit by featuring not one, but two orange varietals. 


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CocaCola_Starlight_900.jpg

Coca-Cola launches global innovation platform Coca-Cola Creations

Brand drops 1st limited-edition product, Coca-Cola Starlight, inspired by space
February 17, 2022

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., unveiled its new global innovation platform Coca-Cola Creations, along with its first limited-edition product: Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds.


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CrownRoyalWhiskyLemonade_900.jpg

Crown Royal adds Whisky Lemonade flavor to RTD cocktail lineup

Limited-edition canned cocktail sold in 4-packs
February 17, 2022

Crown Royal, a brand of New York-based Diageo North America, is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.


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Crown Royal, Erin Andrews recognize influential women in sports

Whisky brand partners with Women in Sports and Events
February 15, 2022

Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.



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fairlife_900.jpg

fairlife is newest billion dollar retail brand for The Coca-Cola Co.

Brand achieved double-digit sales growth week over week in 2021
February 10, 2022

Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category. 


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Sambazon_Donation_900.jpg

SAMBAZON donations in support of the Brazilian Amazon reach $1M

February 9, 2022

San Clemente, Calif.-based SAMBAZON, an acronym for Sustainable Management of the Brazilian Amazon, announced it has provided $1 million to date in support for açai grower communities in the Amazon Rainforest. 


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