Beverage News

RSS

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., released a new export report that shows that U.S. spirits exports are gradually rebounding following the lifting of the EU and UK retaliatory tariffs on American whiskeys and other spirits categories. 

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly-owned subsidiary of Primo, has acquired substantially all the assets of Crystal Spring Water Co., a bottled water company based in Rhode Island.

The National Beer Wholesalers Association (NBWA) kicked off its 85th Annual Convention and Product Showcase in Chicago. Taking place annually, the convention brought more than 1,700 attendees together from across the country to hear from industry leaders, attend educational programing and discuss the future of the industry.

The 16-ounce beverage lineup, which consists of Berry, Watermelon and Grape flavors, will gain OrangeSicle, Pineapple Splash and Tropical Burst.

All the flavors contain just 3.2% alcohol by volume (ABV). These tropical flavors are available in 12 count 12-ounce bottles or cans at major retails across the United States while now and supplies last through January 2023.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to fill this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.

PepsiCo Beverages North America (PBNA) broke ground on its new 1.2 million square foot manufacturing facility at the Denver High Point development area, with local government representatives, community partners, and more than 250 local PBNA employees in attendance at the groundbreaking ceremony.

The “Keeping Up With the Kardiashians” star-turned-entrepreneur is bringing the taste of Leo De Verzay, previously only available in Europe, to 41 states across the United States with a brut and rosé.

Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co.