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Happi launches Pomegranate Hibiscus variety

New cannabis-infused sparkling water available in provisioning centers in Michigan
April 6, 2022

Happi, Birmingham, Mich., launched its newest flavor ― Pomegranate Hibiscus ― in select provisioning centers. Made with organic pomegranate, lemon, agave nectar and hibiscus, the new flavor is light and fruity, it says. 


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Aqua ViTea launches Aqua Seltzers

Sparkling kombucha beverage features 5 billion live probiotics
April 5, 2022

Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.


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Ocean Spray announces collaboration with Atlantic Sea Farms

Cranberry Kelp Cubes combine kelp puree, cranberry puree and cranberry seeds
April 5, 2022

Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio. 


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Cover Feature

Beverage-makers share expertise to develop new products with familiar brands

Analysts anticipate more non-alcohol, alcohol crossover to come
jessica Jacobsen
Jessica Jacobsen
April 5, 2022
In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
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Coca-Cola Creations unveils newest beverage: Coca-Cola Zero Sugar Byte

Limited-edition soft drink born in metaverse
April 4, 2022

Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. 


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Diageo acquires flavored tequila brand 21Seeds

Female founders will continue work on brand
April 1, 2022

Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.


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Iron Hill Brewery releases 3 cause-focused beers

Beers to support Red Cross Humanitarian Relief Efforts, Pink Boots Society
March 30, 2022

Iron Hill Brewery (Iron Hill), Exton, Pa., announced the release of three limited release beers for two crucial causes: relief efforts in Ukraine and education for women and/or non-binary individuals in brewing. 


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Red Bull Summer Edition Strawberry Apricot available nationwide in May

Walmart to debut limited-edition energy drink in April
March 30, 2022

With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.


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SVEDKA Vodka adds twist to ready-to-drink space

SVEDKA Tropics Tea Spritz available in 3 flavors nationwide
March 29, 2022

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer. 


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Kendall-Jackson, Kentucky Derby unveil two commemorative wines

The limited-edition labels celebrate the Jackson Family's legendary racehorse, Good Magic
March 25, 2022

Kendall-Jackson, Sonoma County, Calif., announced the release of two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby (May 7).


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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