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Home » Topics » Beverage News

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Jones Soda expands distribution of its natural soft drinks

Natural sodas rebranded as Jones Stripped
May 27, 2014

Seattle-based Jones Soda Co. announced that distribution for its natural soda line expanded into the Pacific Northwest, Texas and Canada.


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Jamba Juice supports Food Bank For NYC with fundraiser

Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book
May 27, 2014

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.


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PepsiCo commits $300,000 to Balkan flood relief efforts

Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina
May 27, 2014

Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.


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Ferris Coffee & Nut Co. acquires JP’s Coffee

Founder Jack Groot will retain leadership role at JP’s, become director of retail operations for Ferris
May 27, 2014

Ferris Coffee & Nut Co., a coffee roaster and nut distributor based in Grand Rapids, Mich., acquired JP’s Coffee, a coffeehouse located in downtown Holland, Mich.


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BevTech 2014 hits the cutting edge

ISBT hosts convention April 28-30 in San Antonio
May 21, 2014

The International Society of Beverage Technologists (ISBT) convened in San Antonio, April 28-30 for BevTech 2014. Each day of the 61st annual meeting of the ISBT featured a keynote speaker, educational presentations from industry experts, and targeted presentations from three of the ISBT’s nine technical committees.


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Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba
May 21, 2014

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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American Born Moonshine voted best new product for April

Spirit brand garners 31 percent of votes on bevindustry.com
jessica Jacobsen
Jessica Jacobsen
May 20, 2014

As the “Field of Dreams” saying goes, “If you build it, he will come.” Beverage Industry gave those words their own spin when it launched its first monthly new product poll to let readers tell us what was their favorite new product. Garnering 31 percent of the votes and taking the honor for April was American Born Moonshine.


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Campbell Soup Co. reports third-quarter results

U.S. beverage sales decline 4 percent
May 20, 2014

Campbell Soup Co., Camden, N.J., reported a 1 percent increase in organic sales to $184 million in the third quarter of fiscal-year 2014.


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Bon Affair wine spritzers plan for national expansion

“Shark Tank” entrepreneur Mark Cuban invested in the low-calorie wine
May 20, 2014

San Diego-based Bon Affair announced the official launch of its Bon Affair low-calorie wine spritzers made only with California wine, purified sparkling water, electrolytes and grape seed extract.


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Corona Extra announces ‘Fill Your Summer’ campaign

Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
May 19, 2014

Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.


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