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Monster Beverage Corp., Corona, Calif., reported a more than 10 percent increase in gross sales to nearly $614 million in the first quarter of 2014, which ended March 31. Net sales in the term also increased by more than 10 percent to $536 million, and gross profit reached 53.5 percent of net sales.

Concord, Mass.-based Drinkmaple launched maple., an all-natural, plant-based water sourced from North American maple trees. The new water now is available in 8.45-ounce cartons at retail throughout the greater Boston area as well as online at www.drinkmaple.com.

Chicago-based MillerCoors, a joint venture between London-based SABMiller plc and Denver-based Molson Coors Brewing Co., saw its net income for the first quarter increase 7.4 percent to $291.9 million compared with the same period in the prior-year period. This income growth was driven by positive pricing and sales mix, cost savings, and lower marketing spending, primarily due to timing differences versus last year, the company says.

Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.

Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.

New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.

During National Drinking Water Week from May 4 to 10 this year, the International Bottled Water Association (IBWA), Alexandria, Va., is highlighting bottled water as a healthy, on-the-go, refreshing beverage.

Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, launched Jamba Red Fusion and Blue Fusion Fruit & Veggie Smoothies at retail stores.

Left Hand Brewing Co., Longmont, Colo., announced its expansion into western Pennsylvania. Beginning May 5, Left Hand will be available in the greater Pittsburgh market through a distribution partnership with Pittsburgh-based Frank B. Fuhrer Wholesale Co.