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Home » Topics » Beverage News

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Cocozia expands East Coast distribution

Coconut water brand adds Mom’s Organic Market, Earth Origins Market retailers
June 4, 2014

Cocozia, a brand of Epicurex LLC, North Miami Beach, Fla., is expanding its reach into Earth Origins Market and Mom’s Organic Market stores. The coconut water brand will be available at more than 10 Mom’s Organic locations in Maryland, Pennsylvania and Virginia. Earth Origins Markets has locations in Florida, Maryland and Massachusetts.


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Oatworks expands distribution in New York metro area

Deal with Dora’s Naturals distributor will put oat smoothies in new territories, retailers
June 4, 2014

New York-based Oatworks has signed a distribution deal with Dora’s Naturals, a natural, organic and specialty food and beverage distributor based in South Hackensack, N.J., to expand the reach of its oat and fruit smoothies in the New York metro area.


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Terlato Wines, Heartland Distillers partner to create craft spirits portfolio

Wine and spirits companies plan to launch gin later this year
June 4, 2014

Lake Bluff, Ill.-based Terlato Wines International, a U.S. marketer of premium wines and spirits, announced a partnership with Heartland Distillers, Indianapolis, to jointly produce and market a collection of premium American craft spirits. This represents the newest addition to the Terlato artisan spirits portfolio.


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Brown spirits dominate growth of US spirits market

Growth slowing in flavored vodkas, overall spirits category, Rabobank reports
June 3, 2014

Brown spirits are leading much of the growth in the U.S. spirits market, with the segment growing 3 percent in the first four months of 2014, according to New York-based Rabobank’s latest global spirits report. More specifically, sales of Tennessee whiskey and bourbon expanded their already large shares, while flavored whiskey, rye, small-batch whiskey, and Irish whiskey and single-malt Scotch whisky maintained their impressive growth rates, it reports.


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Peroni Nastro Azzuro joins (Red) charity to help fight AIDS

Italian beer brand named official beer of Eat (Red). Drink (Red). Save Lives.
June 2, 2014

Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.


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Marley Beverage Co. hires new president and CEO

Coffee, relaxation drink company taps former GM and VP of Red Bull North America Harry Bigelow
June 2, 2014

Marley Beverage Co., Southfield, Mich., appointed Harry Bigelow as its new president and chief executive officer, effective June 2.


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Sunny Delight tests new energy beverage in select markets

SunnyD X energizing juice drink offers energy without caffeine
June 2, 2014

Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.


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Foco distributor appoints new CEO, CMO

Bimbo, D’Amico join Life Up LLC team
May 29, 2014

Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.


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Nestea brings back ‘Nestea Plunge’ campaign

Advertising platform supports relaunch of RTD iced tea products
May 28, 2014

Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.


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7-Eleven adds new Sprite 6 Mix by LeBron James Slurpee flavor

New collaboration with The Coca-Cola Co. features Sprite, orange and cherry flavors
May 28, 2014

7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.


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