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Home » Topics » Beverage News

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Coca-Cola reports worldwide volume up 3 percent in Q2

Brand Coca-Cola up 1 percent in North America in second quarter
July 22, 2014

The Coca-Cola Co., Atlanta, reported its second-quarter and year-to-date 2014 operating results. In its quarterly financial statement, the company reported worldwide volume growth of 3 percent for the second quarter and 2 percent year to date, with gained value share in non-alcohol ready-to-drink (NARTD) beverages.


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Beverage Industry readers name their favorite product of June

Blue Chair Bay Banana Rum garners 31 percent of votes on bevindustry.com
jessica Jacobsen
Jessica Jacobsen
July 22, 2014

This summer seems to be all about celebratory beverages, as readers are showing favor with spirits and alternative beverages that support a night out on the patio or on the town. In Beverage Industry’s June New Products poll, readers voted tropical rum beverage Blue Chair Bay Banana Rum as the top beverage posted on www.bevindustry.com during the month.


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Celsius signs endorsement deal with racecar driver Emerson Fittipaldi

New partnership expands brand’s global reach into Brazil
July 22, 2014

Boca Raton, Fla.-based Celsius Holdings Inc. announced an endorsement agreement with racecar driver Emerson Fittipaldi. The two-time Formula One World Champion and two-time Indy 500 Race winner will serve as brand ambassador for Celsius’ same-named negative-calorie beverages in Brazil in support of the brand’s continued global expansion.


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Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
July 22, 2014

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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NBWA announces keynote speakers

Annual tradeshow to feature political pundits James Carville, Mary Matalin and former Navy SEAL Rob O’Neill
July 21, 2014

The National Beer Wholesalers Association (NBWA), Alexandria, Va., announced the keynote speakers for its 77th Annual Convention, which will take place Sept. 28-Oct. 1 at the Hyatt Regency New Orleans.


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Solemn Oath Brewing announces expansion

Craft brewer to add 7,000 square feet to facility
July 21, 2014

Solemn Oath Brewing announced plans to expand its Naperville, Ill.-based brewery to support its growing craft beer portfolio.


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Stone Brewing crowd-funds to support new facilities

Stone Groundbreaking Collaborations craft beers to support new U.S., German facilities
July 21, 2014

Stone Brewing Co., Escondido, Calif., is launching its first crowd-participation campaign, which it describes as “the campaign for cross-planetary brewing,” on Indiegogo. Through Aug. 16, the campaign invites fans to join Stone Brewing in “a craft beer revolution” by purchasing special collaboration beers, the purchase of which will be used to expedite the construction of the restaurant and garden components of Stone Brewing’s new facilities in Berlin and east of the Mississippi. Each of the new locations will include a production brewery, packaging and distribution operations, farm-to-table restaurant, gardens, and a retail store.


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Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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InterBev, FMI Connect highlight retail channel solutions

Co-located tradeshows bring beverage innovations to Chicago
July 16, 2014

This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.


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The Coffee Bean & Tea Leaf launches its largest ad campaign to-date

Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.


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