Brand Coca-Cola up 1 percent in North America in second quarter
July 22, 2014
The Coca-Cola Co., Atlanta, reported its second-quarter and year-to-date 2014 operating results. In its quarterly financial statement, the company reported worldwide volume growth of 3 percent for the second quarter and 2 percent year to date, with gained value share in non-alcohol ready-to-drink (NARTD) beverages.
This summer seems to be all about celebratory beverages, as readers are showing favor with spirits and alternative beverages that support a night out on the patio or on the town. In Beverage Industry’s June New Products poll, readers voted tropical rum beverage Blue Chair Bay Banana Rum as the top beverage posted on www.bevindustry.com during the month.
New partnership expands brand’s global reach into Brazil
July 22, 2014
Boca Raton, Fla.-based Celsius Holdings Inc. announced an endorsement agreement with racecar driver Emerson Fittipaldi. The two-time Formula One World Champion and two-time Indy 500 Race winner will serve as brand ambassador for Celsius’ same-named negative-calorie beverages in Brazil in support of the brand’s continued global expansion.
Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
July 22, 2014
After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.
Annual tradeshow to feature political pundits James Carville, Mary Matalin and former Navy SEAL Rob O’Neill
July 21, 2014
The National Beer Wholesalers Association (NBWA), Alexandria, Va., announced the keynote speakers for its 77th Annual Convention, which will take place Sept. 28-Oct. 1 at the Hyatt Regency New Orleans.
Stone Groundbreaking Collaborations craft beers to support new U.S., German facilities
July 21, 2014
Stone Brewing Co., Escondido, Calif., is launching its first crowd-participation campaign, which it describes as “the campaign for cross-planetary brewing,” on Indiegogo. Through Aug. 16, the campaign invites fans to join Stone Brewing in “a craft beer revolution” by purchasing special collaboration beers, the purchase of which will be used to expedite the construction of the restaurant and garden components of Stone Brewing’s new facilities in Berlin and east of the Mississippi. Each of the new locations will include a production brewery, packaging and distribution operations, farm-to-table restaurant, gardens, and a retail store.
Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014
Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.
Co-located tradeshows bring beverage innovations to Chicago
July 16, 2014
This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.
Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014
The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.