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The International Society of Beverage Technologists (ISBT) convened in San Antonio, April 28-30 for BevTech 2014. Each day of the 61st annual meeting of the ISBT featured a keynote speaker, educational presentations from industry experts, and targeted presentations from three of the ISBT’s nine technical committees.

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.

As the “Field of Dreams” saying goes, “If you build it, he will come.” Beverage Industry gave those words their own spin when it launched its first monthly new product poll to let readers tell us what was their favorite new product. Garnering 31 percent of the votes and taking the honor for April was American Born Moonshine.

Campbell Soup Co., Camden, N.J., reported a 1 percent increase in organic sales to $184 million in the third quarter of fiscal-year 2014.

San Diego-based Bon Affair announced the official launch of its Bon Affair low-calorie wine spritzers made only with California wine, purified sparkling water, electrolytes and grape seed extract.

Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.

Purchase, N.Y.-based PepsiCo Inc. launched a new portfolio of Pepsi Spire fountain beverage dispensers that allow consumers to craft more than 1,000 customized beverages with the touch of a button.

Last month, Denver hosted the 31st annual Craft Brewers Conference (CBC) & BrewExpo America, presented by the Brewers Association, Boulder, Colo.

Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.

White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.