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Home » Topics » Beverage News

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IRI unveils 2020 New Product Pacesetters

Report reveals notable consumer interest in carbonated beverages
June 14, 2021

Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.


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Smoke Lab Vodka

NV Group establishes USA venture

Mike Ginley named president of NV Group USA
June 11, 2021

NV Group, one of India’s largest and most successful distillers and brewers, announced the establishment of NV Group USA and the appointment of Mike Ginley as president of the new venture. 


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lipton

Lipton Iced Tea celebrates start of summer on National Iced Tea Day

Brand gives consumers chance to win Lipton Sunshine Pools
June 10, 2021

This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools. 


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Sapere Auda

Constellation invests in Sapere Aude Sparkling Wine

Minority stake is latest investment through Focus on Minority Founders initiative
June 10, 2021

Through Constellation Brands Ventures’ Focus on Minority Founders initiative and commitment to invest $100 million in African American/Black, Latinx and minority-owned businesses by 2030, Constellation, Victor, N.Y., announced that it has acquired a minority stake in Sapere Aude Sparkling Wine.


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MTN DEW

MTN DEW Baja Blast returns with new varieties

CSD brand adds room spray collection, new merchandise
June 8, 2021

This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.


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SodaStream

SodaStream, Laverne Cox partner in support of Pride month

Animated film starring Cox, limited-edition SodaStream kits released as part of campaign
June 8, 2021

SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”


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Cured Leaves Tea

Online tea company delivers ethically sourced African tea blends

Black-owned, woman-owned and veteran-owned Cured Leaves Tea Co. offer yoga, break work, tea workshops
June 7, 2021

Cured Leaves Tea Co., Baltimore, launched its online tea company to offer top-quality loose-leaf teas carefully cultivated and ethically sourced from the heart of Africa and mindfully blended for the ultimate tea drinking experience, it says.


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Stillhouse Unbreakable

STILLHOUSE launches Unbreakable Summer Challenge

Marketing campaign offer 4 ways for consumers to win Ultimate Weekend Adventure prizes
June 4, 2021

STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.


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Anheuser-Busch

Anheuser-Busch campaign encourages Americans to get vaccinated

Brewer will offer its biggest beer giveaway to eligible adults
June 2, 2021

Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.


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Shoezie

Miller Lite, New Balance partner for Father’s Day celebration

Limited-edition Shoezie will keep beers cold, supported
June 1, 2021

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.


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