Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process.
Patrón Spirits teamed up with fashion designer John Varvatos to launch a limited-edition gift box featuring Patrón Añejo tequila with a guitar head stopper.
Beam Inc. launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in 200-ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics.