Beam Inc. introduced Canadian Club Dock No. 57, which is a blackberry-flavored whisky designed to help bring younger consumers of legal drinking age into the whisky category.
During the 52 weeks ending Nov. 10, 2012, the sparkling wine category increased 4.6 percent in dollar sales, said Danny Brager, vice president of beverage and alcohol for Chicago-based market research firm Nielsen, in a Dec. 31 blog post.
The West Australian Distilling Co. launched South Sea Rum, which is a blonde agricole-style rum crafted with free-run juice from the first pressing of hand-selected Queensland sugar cane crops.
Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help promote it as a tourism destination.
Brown-Forman Corp.’s Casa Herradura brand refined the primary and secondary packaging for its Extra Añejo Selección Suprema tequila to reflect the craftsmanship, quality and authenticity of the product, the company says.
Campari America, a subsidiary of Davide Campari-Milano S.p.A., partnered with the American Foundation for AIDS Research to launch the Skyy Vodka blue velvet limited-edition bottle for the holidays.