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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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Corona de Mayo

May 15, 2013

Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco de Mayo on May 5.


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The Vini creates the perfect pour

May 15, 2013

It’s often difficult to determine how much to pour for a full glass of wine at home. Plus, it’s too expensive for many consumers to purchase 750-ml bottles of fine wines.


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Crystal Head vodka launches Rolling Stones 50th anniversary gift set

May 15, 2013

Universal Music Canada and Crystal Head Vodka, the ultra-premium vodka founded by Dan Aykroyd, have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th anniversary gift set.


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Beringer wine breaks out the bright colors

May 15, 2013

Beringer Classic Wines released new bright, appetite-appealing packaging for the spring season, the company says.


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The Macallan Flask ready for action

April 15, 2013

The Macallan single malt Scotch whisky brand partnered with Oakley Inc. to create a rugged flask for on-the-go consumers.


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Keep to the Jägermeister code

April 15, 2013

Sidney Frank Importing Co.’s Jägermeister brand partnered with boxing trainer and Hall of Famer Freddie Roach to launch the “A Brother In Your Corner” social responsibility campaign.


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Campo Viejo launches Capture the Vibrancy contest

April 15, 2013

They say a picture is worth 1,000 words, but this month it could be worth a trip to Spain thanks to Pernod Ricard USA’s Campo Viejo Spanish wine brand.


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UV upgrades

April 15, 2013

Phillips Distilling Co. released an upgraded bottle for UV 80 vodka to help the product stand out more on the store shelf, the company says.


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Malibu rum gets a style upgrade

April 15, 2013

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.


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Label 5 launches WorldmiXperience Web series

Social media campaign follows fans on missions in New York City
April 15, 2013

New York-based Scotch whisky brand Label 5 launched its WorldmiXperience Web series, a social media campaign that follows a team of five global Label 5 fans as they spend five days in New York City. The series will broadcast daily on Label 5’s Facebook page and will be updated with photos, interviews and videos of the mission of the day.


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