Wine & Spirits

RSS

The holidays are here, and time with family and friends spent over food and drinks is a big part of many gatherings. Beverage brands also hop on the holiday bandwagon by displaying festive flavors in brightly colored packaging to entice consumers.

Bay Pac Beverages Inc. released its Fair Belize 5-Year Rum, which now is available in select markets. 

Demand for wine packaging in the United States is projected to reach $2.9 billion by 2019, according to a new study from New York-based Freedonia titled “Wine Packaging.” Growth will benefit from continued favorable gains in domestic wine consumption and production as well as increases in disposable personal income, the market research firm states. In the United States, wine is becoming more prevalent as an accompaniment to meals at home rather than a beverage consumed at restaurants or special events. Opportunities for related packaging will benefit from the importance of packaging both as a marketing tool and for its ability to enhance the perception of wine quality. 

The Bardstown Bourbon Co., Bardstown, Ky., announced the creation of its Collaborative Whiskey, Bourbon and Rye Wholesale Distilling Program, which is slated to open this summer. The new program will offer wholesale customers the opportunity to create custom, authentic, Kentucky whiskey products, while also providing barrel financing, the company says. The program works to expand the growth of the craft distilling industry by providing craft distillers and brand owners high-quality whiskey to strengthen their supply, it adds.

Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.

In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.

CÎROC Apple is the sixth flavor in the line of CÎROC Ultra Premium, a brand of Diageo North America. 

Art-Farm Wine now offers its St. Mayhem line of wines, which will roll out nationwide early in 2016. 

Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says. 

Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds.