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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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Cruzan Rum announces new campaign

A Diamond in the Rum features social media, digital, in-store support
February 23, 2016

Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign. 


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La Catrina Vino

La Catrina Vino

February 22, 2016

Worldwide Beverage Imports unveiled a new collection of wines in the United States: La Catrina Vino. 


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Mija Sangria, this one

Latitude Beverage announces national rollout of Mija Sangria

Seasonal release expands distribution
February 22, 2016

Latitude Beverage Co., Boston, announced the national rollout of its Mija Sangria, a bottled Sangria made with 100percent unfiltered fruit juice. After selling out of 18,200 cases in its first six months across a dozen states last year, Latitude Beverage Co. says it expects to sell more than 50,000 cases this summer through its expanded distribution. In addition, a 1.5-liter Mija Sangria flip-top bottle also will roll out this summer, it adds.


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Svedka Cucumber Lime Vodka

Svedka Cucumber Lime

February 18, 2016

Svedka vodka, a brand of Constellation Brands Inc., launched Svedka Cucumber Lime. 


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Ginebra San Miguel

Ginebra San Miguel

February 17, 2016

Ginebra San Miguel Inc. now offers its self-titled gin nationwide. Ginebra San Miguel comes packaged in 750-ml bottles that retail for $12.99 each. 


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Fiery Fusions inks distribution deal with Oak Beverages

Company also relaunches with Quality Spirits
February 16, 2016

Fiery Fusions LLC, Easton, Pa., announced an agreement with Oak Beverages, Blauvelt, N.Y., to distribute its Habarita Craft Margarita Mix in New York City, Long Island and lower New York State.


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Santa Margherita logo

Santa Margherita Wines launches ad campaign

For Who You Are campaign will be first as part of Santa Margherita USA
February 16, 2016

Santa Margherita Wines, Miami, announces the launch of its new advertising campaign — For Who You Are. This is the first campaign for Santa Margherita Wines as part of its new partnership with U.S. importer Santa Margherita USA Inc., also of Miami, the company says. For Who You Are will feature TV, print and digital advertising, kicking off a new creative approach with an intimate look at the Santa Margherita brand, it adds.


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Peach bottle shot

Beverages featuring domestic fruits hit on locavore trends

Familiarity and clean label also resonates with consumers
jessica Jacobsen
Jessica Jacobsen
February 15, 2016

As Dorothy told audiences, “There’s no place like home.” Aside from being a memorable movie quote, this notion has taken on a deeper meaning in the food and beverage industries as local-buying trends and farmers markets are being celebrated by more and more consumers.


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admirable viognier

Nielsen finds red blends blossoming in wine category

Consolidations of wineries, wholesalers, retailers present challenges to smaller operations
jessica Jacobsen
Jessica Jacobsen
February 10, 2016

Sherwood Schwartz’ 1970s sitcom “The Brady Bunch” was among the first TV programs to address blended family dynamics. Tackling the growing pains of a newly formed family, the Brady’s eventually no longer were “steps” but a functioning family unit.


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Piper-Heidsieck 88th Oscars bottle

Piper-Heidsieck unveils exclusive bottle for 88th Oscars ceremony

Only 1,000 limited-edition bottles produced
February 9, 2016

Piper-Heidsieck, Reims, France, unveiled the Red Carpet Ready limited-edition magnum bottle that will be poured exclusively at this year's 88th Oscars ceremony and Governors Ball, the Academy's official post-Oscars celebration.


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