Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.
Seasonal favorites inspire cocktails in on-premise channel
October 11, 2013
Cranberry, caramel, apple, cinnamon and pumpkin are among the top flavors featured in flavored vodkas this fall, according to Chicago-based Technomic Inc.’s online Digital Resource Information Knowledgebase (DRINK) database.
Vodka brand creates themed cocktails for San Francisco event
October 9, 2013
Skyy Vodka, a brand of San Francisco-based Campari America, announced its official partnership with the Treasure Island Music Festival in San Francisco, which will take place Oct. 19-20. The vodka brand will serve as the official vodka during the seventh annual progressive music event, which will host dance music and indie-rock groups including Atoms for Peace, Beck, Major Lazer and Animal Collective.
Brand encourages consumers to scan product labels to access digital content
October 8, 2013
Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.
Beam Inc. introduced the Cruzan Distiller’s Collection, which includes Cruzan Estate Diamond Dark Rum, Cruzan Single Barrel Rum and a new Cruzan Estate Diamond Light Rum.