Alternative Drinks

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No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.

Wildwonder, a female-founded beverage company, launched a self-titled sparkling beverage made to support immune and gut health.

Free Rain has released several flavors of its naturally enhanced sparkling water, which is infused with adaptogens to help enhance mental and physical function, it says.

Four Sigmatic expanded its portfolio with the launch of Focus Blend, a caffeine-free mix of eight smart mushrooms, adaptogens and superfoods.

Baltimore-based True Citrus launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products. 

Big Easy Bucha launched Big Easy Tepache, a new ready-to-drink sparkling and fizzy, all-natural, fruit-sweetened drink that has long been popular in Mexico and among bartenders, but until now has not been bottled and sold in the United States, it says.