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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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ATOKA cranberry

Ocean Spray’s new herbal beverage available direct-to-consumers

Brand launches match donation for first responders
May 11, 2020

Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com. 


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Goldthread Power Packs

Goldthread Power Packs

May 11, 2020

Goldthread Plant Based Tonics launched a series of Power Packs, each designed with a specific key function in mind.


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Silk Soymilk

Silk Soymilk teams up with Olympians Michael Phelps, Aly Raisman

Dairy alternative brand to donate to Feeding America
May 8, 2020

Silk Soymilk cartons featuring Michael Phelps and Aly Raisman are available at grocery stores nationwide in half-gallon sizes.


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OLEO packets

Oleo CBD Boost +

May 7, 2020

OLEO Inc. launched OLEO CBD Boost +, a single-serving, flavorless CBD supplement that adds a boost of OLEO CBD to any hot or cold beverage or recipe.


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EBOOST Super Fuel

EBOOST Super Fuel

May 5, 2020

EBOOST released Super Fuel, a pre-workout, workout recovery or daily-boost beverage containing 10 mg of caffeine from green coffee seed and green tea.


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Kombucha Heal-In

Kombucha Brewers International unveils give back program

Kombucha Heal-In helps deliver kombucha to frontline workers
May 5, 2020

Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.


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CERIA Grainwave

CERIA Grainwave

April 29, 2020

In response to the growing non-alcohol beer market, CERIA Brewing Co. introduced non-alcohol craft beers without cannabis.


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sports drink market
Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends
Barbara Harfmann
April 21, 2020
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
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Vita Coco Mango and Strawberry Banana

Vita Coco Coconut Mango, Coconut Strawberry Banana

April 16, 2020

Vita Coco released two new flavors for its self-titled Pressed line: Coconut Mango and Coconut Strawberry Banana.


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Liquid I.V. Donation

Liquid I.V. shifts gears with samples by sharing with frontline workers

Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.


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