Alternative Drinks

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Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, announced the launch of its newest limited-edition flavor.

BRĒZ announced the launch of four new tonics, designed to align with the body’s natural rhythm, it says.

Vital Proteins announced the launch of its new Collagen & Protein Shake.

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. 

Lifeway Foods announced the expansion of its popular ProBugs line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors.

DioniLife announced the launch of two new premium non-alcohol (NA) offerings: La Borosa, an agave spirit line inspired by Mexican tradition, and Pavari 17, a bittersweet aperitivo that captures the spirit of Mediterranean leisure.

Prebiotic and probiotic beverage brand wildwonder is launching a new limited-edition flavor: Blackberry Violet. 

Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks. 

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages.