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Truly Spiked & Sparkling, a brand of The Boston Beer Co., added a new flavor to its lineup of spiked, sparkling waters. 

Fireman’s Brew introduced Fireman’s Brew IPA, its take on a West Coast-style IPA, the company says. 

For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.  

A part of its lineup of seasonal beers for the fall, New Belgium Brewing Co. announced that Le Terroir Dry-Hopped Sour Ale will be available packaged in 22-ounce bomber bottles for the remainder of 2016. 

New Belgium Brewing Co., Fort Collins, Colo., and Red Robin Gourmet Burgers and Brews, Greenwood, Colo., announced their latest partnership venture: Grilled Pineapple Golden Ale.

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.