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Home » Topics » Category Focus » Beer

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Legacy Lager

Pabst Brewing to distribute Dog Tag Legacy Lager

Lager pays tribute to America’s fallen soldiers
August 22, 2016

Beginning this fall, Los Angeles-based Pabst Brewing Co. will distribute nationwide Bozeman, Mont.-based Dog Tag Brewing Foundation’s Legacy Lager. Sales of Legacy Lager benefits charities created or selected by Gold Star Families, it says. 


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AO_Easy Apple

Angry Orchard launches Easy Apple

New sessionable available in Fall Orchard Sampler Variety Pack
August 16, 2016

Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, including Washington State, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.


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Red Stripe first production

Heineken announces first run of Red Stripe produced in Jamaica

First shipment to hit shelves in November
August 15, 2016

White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.


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Strongbow

Strongbow announces fall marketing campaign

Comprehensive program includes an online Strongbow Flavor Quiz
August 15, 2016

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.


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Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
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Constellation Brands reports 2017 Q1 fiscal results

Consolidated net sales up 15 percent
August 15, 2016
Victor, N.Y.-based Constellation Brands reported its results for the first quarter of its 2017 fiscal year.
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MillerCoors releases 2016 Sustainability Report

Report reviews company's 2015 sustainability efforts
August 15, 2016
Chicago-based MillerCoors, the joint-venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., released its 2016 Sustainability Report, providing a comprehensive review of the company's 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment.
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Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
August 15, 2016
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes
Amanda Del Buono
August 15, 2016
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
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Wisconsin Brewing partners with the University of Wisconsin

Wisconsin Brewing takes storyteller approach

Craft brewer partners with other brands for production
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
Referred by many as America’s Dairyland — thanks the vast number of dairy producers — Wisconsin also has a rich history when it comes to brewing beer. For Carl Nolen, his brother Mark Nolen and Kirby Nelson, sharing the history of brewing in Wisconsin was a mission they set out to do three years ago when they co-founded Verona, Wis.-based Wisconsin Brewing Co.
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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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