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Breakthru Beverage acquires C.R. Goodman

Acquisition expands Colorado distribution of import, craft beers
September 19, 2016

Craft and import beer distributor C.R. Goodman, Aurora, Colo., announced that it will sell the assets of its distribution business to New York-based Breakthru Beverage Group’s Colorado division: Breakthru Beverage of Colorado. Since it began operating in Colorado in 2006, C.R. Goodman has grown into one of the top craft and import distributors in the state, the company says. 


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Corona Extra LE Bottles

Corona Extra unveils limited-edition boxing bottles

Social media fans crown boxer winners
September 15, 2016
Corona Extra unveiled limited-edition bottles featuring Premier Boxing Champions (PBC) fighters prior to the “PBC on Showtime Championship Boxing” world title fight, which took place July 30 in Brooklyn, N.Y. The specially wrapped, collectible bottles are available in Corona Extra 18-packs nationwide through Oct. 31.
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Stone Brewing Co. Double IPA

Stone Brewing releases four-pack to celebrate 20 years

Citracado IPA newest craft brew created
September 15, 2016
In celebration of its 20th anniversary, Stone Brewing Co. released a limited-edition celebratory double IPA: Stone 20th Anniversary Citracado IPA, which is brewed with avocado flower honey and Citra hops, the company says.
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Ginger Lemonade

Limited-edition, seasonal beverages create excitement for brands

Mintel estimates $3 billion increase from 2015 to 2017 for LTOs
jessica Jacobsen
Jessica Jacobsen
September 15, 2016

As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.


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Blue Moon Brewing Co.

Blue Moon celebrates new brewery opening

Craft beer brand to host invite-only event
September 13, 2016

Blue Moon Brewing Co., a Denver-based entity within MillerCoors’ Tenth and Blake division, is celebrating the grand opening of its newest brewery in Denver's River North (RiNo) Art District, following a soft opening in early July. 


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Five Points Trading logo

Heineken USA establishing Five Points Trading Co.

Company to assume responsibility for newly acquired brands
September 12, 2016

Effective Jan. 1, 2017, White Plains, N.Y.-based Heineken USA will embark on a new era of business for its emerging global Heineken brands with the creation of Five Points Trading Co., a new venture aimed at incubating a range of popular global beers in the United States, the company says. With the development of Five Points Trading Co., Heineken USA will be bringing its emerging premium brands back in-house, while utilizing the resources and expertise of the company’s established distribution network, it says. 


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Dos Equis announces new Most Interesting Man in the World

Official reveal synced with brand’s College Football Playoff sponsorship
September 9, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a feature film-style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him, the company says. In October, Dos Equis will release “Challenger,” a full-length commercial that will illuminate how interesting has evolved and how the new character continues to embody the legendary status, it adds. 


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