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Strongbow

Strongbow announces fall marketing campaign

Comprehensive program includes an online Strongbow Flavor Quiz

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.


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Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative
jessica Jacobsen
Jessica Jacobsen
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
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MillerCoors releases 2016 Sustainability Report

Report reviews company's 2015 sustainability efforts
Chicago-based MillerCoors, the joint-venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., released its 2016 Sustainability Report, providing a comprehensive review of the company's 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment.
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Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes
Amanda Del Buono
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
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Wisconsin Brewing partners with the University of Wisconsin

Wisconsin Brewing takes storyteller approach

Craft brewer partners with other brands for production
jessica Jacobsen
Jessica Jacobsen
Referred by many as America’s Dairyland — thanks the vast number of dairy producers — Wisconsin also has a rich history when it comes to brewing beer. For Carl Nolen, his brother Mark Nolen and Kirby Nelson, sharing the history of brewing in Wisconsin was a mission they set out to do three years ago when they co-founded Verona, Wis.-based Wisconsin Brewing Co.
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Citracado IPA

Stone Brewing celebrates 20th anniversary with new brew

Company launches commemorative four-pack

Stone Brewing Co., Escondido, Calif., announced that it is commemorating its 20th anniversary by crafting a new celebratory double IPA: Stone 20th Anniversary Citracado IPA, brewed with avocado flower honey and Citra hops, the company says. Beginning this week, the craft beer company will release the new IPA in 22-ounce bottles and on-draft to retailers nationwide where Stone Beers are sold, it says. 


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Garden Party

Garden Party Botanical Hard Sodas

Garden Party Botanical Hard Sodas, doing business as RumsTech Ventures Corp., announced it will be launching line of premium, all-natural hard sodas throughout Indiana. 


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MillerCoors releases Q2 results

Coors Light, Miller Lite combine to deliver flat sales to retail volume

London-based SABMiller plc and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors experienced a second quarter underlying net income decline of 3.8 percent to $468.8 million versus the same period in the prior year. 


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