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Home » Topics » Category Focus » Beer

Beer
Beer RSS Feed RSS

Dos Equis unveils latest marketing campaign

Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World. 


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Beer manufacturers launch hard soda brands

Anheuser-Busch, Boston Beer, MillerCoors launch hard soda lines
Amanda Del Buono
March 15, 2016

Not too long ago I tried Not Your Father’s Root Beer at a friend’s college graduation party. The flavored beer was a nice change for me, as it offered a different kind of flavor with less alcohol than a spirit, which I appreciated.


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Oakland A's Billy Beane keynote speaker at Craft Brewers Conference

World Beer Cup will honor 94 style categories during CBC
March 15, 2016

More than 13,500 manufacturers and suppliers to the craft brewing industry are expected to attend the 33rd Craft Brewers Conference (CBC) & BrewExpo America, which will take place May 3-6 at the Philadelphia Convention Center, Philadelphia. The annual event will feature a keynote address from Oakland A’s General Manager Billy Beane.


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Ballast Point

Ballast Point stays true to its homebrewing roots

Craft brewer and distiller celebrates 20th anniversary
jessica Jacobsen
Jessica Jacobsen
March 14, 2016

Innovation and exploration, those are the influences behind the plethora of craft beers and spirits that Ballast Point Brewing & Spirits develops, Chief Commercial Officer Earl Kight says.


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Best Damn Cherry Cola

Best Damn Cherry Cola

March 14, 2016

Expanding on its newest line of hard sodas, Best Damn Brewing Co., a division of Anheuser-Busch, announced the launch of Best Damn Cherry Cola, the new brewery’s second offering.


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Best Damn Office Chair

Best Damn Brewing Co. unveils innovative beer gear

Best Damn Office Chair premieres at SXSW Interactive Festival
March 14, 2016

At the 23rd annual South by Southwest (SXSW) Interactive Festival, Best Damn Brewing Co., a brand of Anheuser-Busch, St. Louis, launched Best Damn Beer Gear. 


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Stone Red X

Stone Pataskala Red X IPA

March 11, 2016

Stone Brewing Co. is introducing Stone Pataskala Red X IPA, a limited-release red IPA brewed with newly available Red X malt from Germany-based Bestmalz.


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Redd's limited pick cranberry

2016 Beer Report: Changes in store for U.S. beer category

Super-premium, flavors helping domestic beer segment
jessica Jacobsen
Jessica Jacobsen
March 10, 2016

Piggybacking off of last year’s positive performance, the U.S. beer market continues to post increases in both dollar and volume sales, according to experts in this year's beer market report.


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Straw-Ber-Rita

2016 Beer Report: Convenience attribute of FMBs resonates with consumers

Analysts question long-term sustainability of beer segment
jessica Jacobsen
Jessica Jacobsen
March 10, 2016

Among the numerous beverage categories, the flavored malt beverage (FMB) segment, also known as progressive adult beverages (PABs), is resonating with consumers based on the convenience it offers, according to this year's beer market report.


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Angry Orchard Knotty Pear bottle

2016 Beer Report: Hard cider continues strong yearly performance

Quarterly analysis show beer segment could be losing momentum
jessica Jacobsen
Jessica Jacobsen
March 10, 2016

Although hard cider stems from a smaller market share of the beer category, the hard cider segment continues to outpace the beer category as a whole, according to this year's beer market report.


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