As craft brewers continue to churn out new and exciting products, they also are tasked with developing relationships with wholesalers who can support the growth of their brands. Recognizing the popularity of craft beer, many distributors are bolstering their portfolios as they foster partnerships with these entrepreneurs.
In sports, coaches and managers aren’t afraid of some healthy competition. The same can be said for the craft beer market. However, these brewers take healthy competition a step further to camaraderie.
Sierra Nevada Brewing Co. has come a long way from the early days when Ken Grossman, founder of the Chico, Calif.-based craft brewery, first began experimenting with homebrewing. After 34 years in business and countless expansions, the company is on the heels of completing its latest adventure: an East Coast facility.
Craft brewer also releases new Desert Sage Bravo craft beer with Juniper Ridge
June 11, 2014
Milton, Del.-based craft brewer Dogfish Head announced a “liquid and solid” partnership with Woolrich, Pa.-based American clothing maker Woolrich for a new craft beer.
Hard apple cider brand’s record-setting ice luge to stand 25 feet tall
June 5, 2014
Johnny Appleseed Hard Cider, a brand of St. Louis-based Anheuser-Busch, is working to break world records by building the world’s largest ice luge in Boston on June 19.
Italian beer brand named official beer of Eat (Red). Drink (Red). Save Lives.
June 2, 2014
Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.