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Home » Topics » Category Focus » Beer

Beer
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Blue Moon Vanilla Wheat

Vanilla Wheat Ale

February 10, 2016

Blue Moon Brewing Co., an operating unit of MillerCoors’ Tenth and Blake Brewing Co., debuted Vanilla Wheat Ale, its newest spring flavor to join the Spring Sample Pack. 


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Sam Adams Nitro beers

Samuel Adams Nitro Beers

February 8, 2016

After years of testing, The Boston Beer Co. announced that its Samuel Adams brand launched the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout. 


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Redd's Limited Pick Cranberry Ale

Redd’s announces Limited Pick series beers

Three varieties of limited-edition ales to be released throughout 2016
February 2, 2016

Redd’s, a brand Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors Brewing Co., unveiled its new Limited Pick, a series of special-release ales that will be available for a limited time. 


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Beer ranks No. 1 product in sales leading to the Super Bowl

IRI data details CPG categories most impacted by the game
February 2, 2016

Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl. 


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Mighty Squirrel

Mighty Squirrel Hopstonian

January 29, 2016

Mighty Squirrel added a third beer style to its line — Mighty Squirrel Hopstonian — inspired by the hoppy India Pale Lager. 


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Constellation Brands named new appointment for Beer and Wine & Spirits divisions

Bill Hackett assumes newly created position of chairman of beer
January 26, 2016

Constellation Brands Inc., Victor, N.Y., announced several executive appointments across the organization to further bolster its business and support the company’s long-term growth strategies. 


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Samuel Adams Cold Snap

Samuel Adams Cold Snap

January 26, 2016

Sam Adams, a brand of The Boston Beer Co., announced the re-release of its seasonal Samuel Adams Cold Snap. 


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Boston Beer Samuel Adams Nitro Beers

Samuel Adams launches Nitro Beers

New craft beers feature nitrogen instead of carbonation
January 25, 2016

After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.


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The Washboard

The Washboard

January 22, 2016

Sonoma Cider added the fourth flavor to its core lineup — The Washboard. 


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Nielsen, CGA launch Brand Index for alcohol beverages in the US

On-premise index rolling out in two phases
January 22, 2016

As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year. 


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