Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World.
Not too long ago I tried Not Your Father’s Root Beer at a friend’s college graduation party. The flavored beer was a nice change for me, as it offered a different kind of flavor with less alcohol than a spirit, which I appreciated.
World Beer Cup will honor 94 style categories during CBC
March 15, 2016
More than 13,500 manufacturers and suppliers to the craft brewing industry are expected to attend the 33rd Craft Brewers Conference (CBC) & BrewExpo America, which will take place May 3-6 at the Philadelphia Convention Center, Philadelphia. The annual event will feature a keynote address from Oakland A’s General Manager Billy Beane.
Innovation and exploration, those are the influences behind the plethora of craft beers and spirits that Ballast Point Brewing & Spirits develops, Chief Commercial Officer Earl Kight says.
Expanding on its newest line of hard sodas, Best Damn Brewing Co., a division of Anheuser-Busch, announced the launch of Best Damn Cherry Cola, the new brewery’s second offering.
Best Damn Office Chair premieres at SXSW Interactive Festival
March 14, 2016
At the 23rd annual South by Southwest (SXSW) Interactive Festival, Best Damn Brewing Co., a brand of Anheuser-Busch, St. Louis, launched Best Damn Beer Gear.
Stone Brewing Co. is introducing Stone Pataskala Red X IPA, a limited-release red IPA brewed with newly available Red X malt from Germany-based Bestmalz.
Piggybacking off of last year’s positive performance, the U.S. beer market continues to post increases in both dollar and volume sales, according to experts in this year's beer market report.
Among the numerous beverage categories, the flavored malt beverage (FMB) segment, also known as progressive adult beverages (PABs), is resonating with consumers based on the convenience it offers, according to this year's beer market report.
Although hard cider stems from a smaller market share of the beer category, the hard cider segment continues to outpace the beer category as a whole, according to this year's beer market report.