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White Plains, N.Y.-based Heineken USA’s Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360-degree program that encourages consumers of legal drinking age to experience Strongbow at its “bestest” when it is served over ice, the company says. The program includes national TV advertising, targeted digital media, social media engagements and point-of-sale (POS) materials designed to drive purchase of Strongbow’s four flavors all season long, it adds. 

Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.

Coronado Brewing Co., Coronado, Calif., has been working to increase the efficiency and capacity of its brewery during the past few months. The current brewery will be expanding its capacity to 65,000 barrels due to its multi-million dollar renovation plan including the addition of four 240-barrel fermenters at the end of August, the company says. In addition to the fermenters, the brewery has been adding and upgrading some key components to help increase efficiency, it adds. 

The Charter Oak Brewing Co. announced its newest limited release in its Charter Series — Courageous Strong Ale. 

Today, New York-based Heineken USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21 and older in select markets via Facebook and Twitter. The campaign aims to connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston by offering a free Heineken, Heineken Light or Dos Equis at restaurants and bars partnered with Gratafy. 

Eurobrew Inc., imports Celt Thirsty Warrior Cider from Brittany France. 

Crabbie’s Alcoholic Ginger Beer introduced its Scottish Raspberry flavor to its line of alcohol ginger beers.  

Sonoma Cider added two new limited-run flavors to its line-up of hard ciders. 

White Plains, N.Y.-based Heineken USA’s Dos Equis brand announced the debut of its limited-edition variety pack: Exploration. The mix pack is designed to appeal to consumers who seek more interesting and legendary experiences, the company says.

Molson Coors Brewing Co., Denver, released its 2015 Corporate Responsibility Report covering the company’s 2014 performance toward its 2020 goals.