Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.
Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors.
In 2022, Seth Goldman launched Just Ice Tea, continuing his mission to offer sustainably sourced beverages. Goldman and his team approached Zuckerman Honickman with the ambitious goal of getting Just Ice Tea on store shelves by the end of the year.
Seattle’s Best Coffee is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S’mores Flavored Coffee.