In 2022, Seth Goldman launched Just Ice Tea, continuing his mission to offer sustainably sourced beverages. Goldman and his team approached Zuckerman Honickman with the ambitious goal of getting Just Ice Tea on store shelves by the end of the year.
Seattle’s Best Coffee is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S’mores Flavored Coffee.
Dutch Bros Inc. announced its plans to launch a line of Dutch Bros packaged coffee and related products to be sold in retail outlets in partnership with Trilliant Food & Nutrition LLC.
ITO EN Ltd. announced a special limited-edition Oi Ocha bottle featuring its All-Star Global Brand Ambassador Shohei Ohtani of the Los Angeles Dodgers.
7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.