Juice & Juice Drinks

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Dr Pepper Snapple Group has expanded past its staple Mott’s apple juice and apple sauce products with a new line of juice drinks.

Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.

Jamba Juice Co., Emeryville, Calif., announced the first results of a three-part survey about freshly squeezed juice. The survey, conducted by Palo Alto, Calif.-based YouGov, polled a representative national sample of more than 2,200 Americans and revealed their views on juice and, in particular, how their perspectives on green juice vary.

After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.

Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.

Old Orchard Brands LLC expanded its line of reduced-sugar kids juices with three new flavors: Berry, Fruit Punch and Grape.

Plano, Texas-based Dr Pepper Snapple Group’s Mott’s brand is expanding past its staple apple juice and apple sauce products with a new line of juice drinks.

The Coca-Cola Co. added two new flavors to its line of Minute Maid Juices To Go.

PepsiCo, Purchase, N.Y., added two flavors to its Kickstart by Mountain Dew portfolio in order to target a new drinking occasion.

Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.