Juice & Juice Drinks

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 The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.  

 Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends.  

Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, released its 2012 mission report, “Keeping it Honest.”  The third annual report details how the company is working to live up to its mission “to create and promote great-tasting,  healthier, organic beverages” and extend economic opportunities to help communities in need.

 Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.  

 Jamba Juice partnered with Summit Entertainment to promote the “Twilight” movie saga.  

Honest Tea, a subsidiary of The Coca-Cola Co., updated the graphics for its Honest Kids fruit juice lineup.

 Pom Wonderful launched its 100 percent pomegranate juice in single-serve 8-ounce bottles.  

 Zico Pure Premium Coconut Water introduced its top-selling Chocolate flavor in a new 1-liter package, the company said.  

 PepsiCo’s Tropicana brand now is offering its flagship premium orange juice product in a family-sized pitcher.  

 One of the top reasons shoppers buy JUICES is for their better-for-you attributes, Sarah Theodore, global drinks analyst at Mintel, Chicago, told Beverage Industry in January.