Juice & Juice Drinks

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New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.

White Rock Beverages, Whitestone, N.Y., acquired Jersey City, N.J.-based Fizzy Lizzy natural sparkling juices, which include its Grapefruit, Cranberry, Raspberry, Lemon, Fuji Apple, Yakima Grape and Tangerine Passion Fruit varieties. Terms of the deal were not disclosed.

Move over, orange juice! Purchase, N.Y.-based PepsiCo launched Kickstart by Mountain Dew for the breakfast occasion.

Dr Pepper Snapple Group (DPS), Plano, Texas, announced that it has reached an agreement with Mondeléz International Inc., Deerfield, Ill., to reacquire the distribution rights for Snapple and several other non-carbonated beverage brands in parts of Asia-Pacific.

 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  

 The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.  

 Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends.  

Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, released its 2012 mission report, “Keeping it Honest.”  The third annual report details how the company is working to live up to its mission “to create and promote great-tasting,  healthier, organic beverages” and extend economic opportunities to help communities in need.