Juice & Juice Drinks

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World Waters LLC expanded its WTRMLN WTR brand with WTRMLN LMN, a cold-pressed juice made from watermelon flesh and rind, with the addition of organic lemon.

Federal Way, Wash.-based Fresh Matters LLC’s ‘tude Juice brand is launching four new cold-pressed, high-pressure processed (HPP) juices in Apple Marionberry, Apple Cranberry, Apple Blueberry and Apple Ginger + Turmeric varieties. The new additions to the 'tude Juice line will be exclusively available in 166 Whole Foods Market stores in the Pacific Northwest, Northern California, Southern Pacific, Rocky Mountain and Southwest regions during July and August. The juices will be available to retailers nationwide beginning Sept. 1.

Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.

Flashing back to arts and crafts projects from childhood, a common instruction from parents and teachers was to “use what you have.” Shaun Roberts took that concept a step further when he developed KonaRed juices.

Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.

Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.

Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.

Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.