Juice & Juice Drinks

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Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.

Imagine That World LLC will launch a line of shelf-stable fruit-and-vegetable juices at retail in the first quarter of 2015.

In anticipation of the holiday season, BluePrint, a brand of The Hain Celestial Group Inc., introduced its first limited-edition seasonal flavor.

Old Orchard Brands LLC launched a limited-edition line of fruit juice cocktails for the holiday season.

Old Orchard Brands LLC, Sparta, Mich., introduced a new line of limited-edition fruit juice cocktails that highlight fall flavors — specifically, fall desserts. The new lineup includes Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails, which will be available during November and December in 64-ounce multi-serve bottles for a suggested retail price of $1.99 a bottle.

Pom Wonderful LLC, a subsidiary of Roll Global, reformulated and repackaged its Pom Antioxidant Super Teas.

In collaboration with the nationwide distribution of some of its Cheribundi SKUs, Cheribundi Inc. introduced a new juice blend: Cheribundi Black Cherry Juice.

Zico Beverages LLC, a wholly owned subsidiary of The Coca-Cola Co., introduced Zico Chilled Juice Blends, made with premium coconut water and fruit juice.

Jamba Inc., Emeryville, Calif., introduced a new line of cold-pressed juices.

On Oct. 1, Federal Way, Wash.-based Fresh Matters LLC will bring back its limited-edition, seasonal Honeycrisp apple juice under its ‘tude Juice portfolio. The cold-pressed, never-heated juice rejoins the brand’s five other apple juices and 10 apple and fruit juice blends, which currently are available in 1,500 stores across the country.