The movement to become closer to one’s food source and consumers craving more healthful food and beverage options have buoyed the growth of the $53.5 billion natural and organic business, according to Rockville, Md.-based Packaged Fact’s July 2014 report titled “Natural and Organic Foods and Beverages in the U.S., 4th Edition.”
There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.
Steuben Foods’ new Elmhurst Naturals brand launched its first product: Banana Water. The new line will be available in three flavors: Original, Passion Fruit and Mango.
New investments offer growth opportunities for juice brand
August 19, 2015
Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says.