There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.
Steuben Foods’ new Elmhurst Naturals brand launched its first product: Banana Water. The new line will be available in three flavors: Original, Passion Fruit and Mango.
New investments offer growth opportunities for juice brand
August 19, 2015
Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says.
Two top-selling flavors now available in organic varieties
August 18, 2015
Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.