Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.

Founded by Gena and Chuck Norris, CForce Bottling Co. introduced CForce Premium Artesian Water in select markets. 

Hydrive Energy Water, a brand of Big Red Inc., announced the launch of its reformulated enhanced water, which comes along with new packaging and branding, the company says. 

To promote responsible water stewardship and sustainability, the bottled water industry has released a water-use best practices guidance document. 

Monterreal Mineral Water debuted its self-titled bottled mineral water in select markets in the United States. 

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.