Bottled Water

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As consumer preferences continue to trend toward better-for-you options, industry experts are seeing the connection between consumers wanting healthy-halo beverages and the continued growth of bottled water sales.

Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.

Los Angeles-based Icelandic Glacial announced that its sustainably sourced spring water has added thousands of doors in the convenience and grocery channels nationwide. This is in addition to its on-premise growth the company has seen in restaurants and hotels, it says.

In response to the growing amount of plastic water bottle use, JUST Water founders and actors Will and Jaden created a water brand infused with sustainability.

S.Pellegrino Sparkling Natural Mineral Water, a brand of Stamford, Conn.-based Nestlé Waters North America, introduced sleek cans to its product lineup.

For the second consecutive year, The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water is the No. 1 beverage in the United States, by volume.

As consumers thirst for the hydrating benefits of water, they also are reaching for new flavors, varietals and types of bottled water, experts say.

Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.