Waterloo Sparkling Water is debuting its self-titled canned sparkling water. Launching nationwide at Whole Foods Market in September, Waterloo Sparkling Water focuses on true-to-fruit flavors and aromas, the company says. The lineup will be offered in seven flavors: Original, Black Cherry, Watermelon, Coconut, Lemon, Lime and Grapefruit. Waterloo Sparkling Water is packaged in traditional 12-ounce cans and will be sold in 12-pack fridge-packs, which will have a suggested retail price of $5.99.

Waterloo Sparkling Water Corp., Austin, Texas
Internet: www.drinkwaterloo.com 
Distribution: National