Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, announced the introduction of a 700-ml bottle made from 100 percent food grade recycled plastic (rPET), excluding its label and cap, which are recyclable but not made from rPET. The new package is available starting this month on retail store shelves in North America, the company says.
"Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company's purpose and heritage," said Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, in a statement. "This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we're satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle."
The new Nestlé Pure Life bottles feature a modern, premium design, along with the new branding, which launched last year under the banner of "Pure Life Begins Now" and aims to elevate the importance of quality water in people's lives, the company says. The launch of a bottle made entirely from recycled plastic reinforces the brand's leadership and purpose: to inspire a healthier and brighter future that starts with water, it says.
The Nestlé Pure Life 700-ml bottle will be featured in a short video highlighting its use of recycled materials and encouraging consumers to recycle the bottle so that it can be made into a new one, it adds. The video can be found on the brand's social media channels and website. The product can be purchased at grocery, mass and convenience stores across the country.
Since 2005, the company has reduced the amount of PET plastic in Nestlé Pure Life half-liter bottles by 40 percent, it says. Today, the introduction of Nestlé Pure Life rPET bottles to consumers nationwide, complements the company’s efforts to inspire and make it easier for consumers to recycle, building on last year's move to begin adding How2Recycle information on the labels of its major U.S. bottled water brands, it adds. These labels include a reminder for consumers to empty the bottle and replace the cap on the bottle before recycling.
To date, Nestlé Waters has undertaken many initiatives to reduce waste and reuse materials in packaging across its portfolio of beverages, which include the following:
- Current use of recycled plastic: Today, 100 percent of its single-serve bottles of Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water produced in California are made with 50 percent recycled plastic, the company says. To accomplish this, it works with a number of strategic suppliers including CarbonLITE, a producer of food-grade, post-consumer recycled PET. It also is expanding its roster of suppliers to purchase even more recycled plastic, which it plans to use in our other bottled water brands across the country, it says.
- Investments and collaborations to promote environmental sustainability: Through global alliances such as the Trash Free Seas Alliance, founding of the bio-PET NaturALL Bottle Alliance, and investments in large-scale organizations like Closed Loop Fund, Keep America Beautiful and start-ups like RecycleUp, Nestlé Waters is collaborating with stakeholders across the PET value chain to create shared solutions to one of the world's most pressing environmental issues, the company says.