Bottled Water

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Icebox Water, Cold Spring Harbor, N.Y., announces the launch of its new initiative, Beyond the Bottle. The initiative is committed to educating all people on the importance of personal and planetary health, supported by Icebox Water’s pure, sustainably sourced drinking water and environmentally responsible packaging, the company says. By providing consistently updated information about the state of the environment and healthy, sustainable water sourcing, Icebox Water demonstrates the need for reducing plastic pollution while providing an ethical, delicious source of water, it adds. 

Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.

Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.

The start of the 2015-2016 school year is just around the corner, and students between the ages of five and 18 will continue to find healthier beverages and snacks in vending machines, a la carte lines and school stores due to the Smart Snacks in School regulation enacted by the U.S. Department of Agriculture (USDA) in July 2014.

The Alexandria, Va.-based International Bottled Water Association (IBWA) released an infographic and video aimed at helping consumers understand that bottled water uses very little of California’s water.

WANU water, short for water and nutrition, offers four flavor-infused bottled waters, featuring natural flavors, vitamins, fiber and antioxidants. 

 As summer temperatures steadily rise, so does the outlook for the bottled water market. 

While it continues to roll out nationally, Trimino, a protein-infused water has created a four-flavor sample pack available online.

DRY tastemakers of gourmet sparking beverages, unveiled a new look for its line of craft beverages designed to better reflect the brand’s premium flavor profiles and upscale, culinary taste experience.

Americans' consumption of water has increased by more than 68 million 8-ounce servings in less than a year, according to research conducted by the Natural Marketing Institute (NMI), Harleysville, Pa.