Spindrift debuted a bold new seasonal flavor, Spindrift Cranberry Punch, alongside bringing back one of its most requested fan favorites: Spindrift Cranberry Raspberry.
As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.
FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.
Sparkling Ice announced a limited-time collaboration with mini-cans featuring Cuties Lil’ Zipper mascot alongside the beverage’s iconic fruit-filled ice cube for two new flavors: Mandarin and Orange Cream.
This year’s State of the Industry report on bottled water market analyzes that, despite slowed volume growth, the category remains robust, showing that water is still important to consumers.
Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavored sparkling beverages that reimagines classic cocktails into non-alcohol delights, it says.