Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.
Sparkling water brand creates ‘Art for Action’ bottles to help reduce single-use plastic
April 6, 2021
SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.
S.Pellegrino Sparkling Natural Mineral Water, a brand of Nestle Waters North America, Stamford, Conn., announced new coffee flavors will join the S.Pellegrino Essenza line. Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, it says.
evian+ Feed Your Mind delivers range of flavored sparkling mineral enhanced drinks
March 29, 2021
evian, a brand of Danone North American, White Plains, N.Y., unveiled evian+, an innovative new product range outside of its premium still waters that also is packaged in a new way. evian+ Feed Your Mind features a range of flavored sparkling mineral enhanced drinks, packaged in recyclable aluminum cans ― a first for the brand.
LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.
Spindrift Spiked to debut in mid-April in 4 varieties
March 15, 2021
Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.
LIFEWTR introduced the Black Art Rising Series, a new limited-time bottle collection featuring the artistic expressions of three new Black purpose-led artists: Adler Guerrier, Dawn Okoro and Tajh Rust.