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Aquafina Sparkling

Aquafina Sparkling

May 11, 2016

Aquafina, a brand of PepsiCo Inc., added a line of flavored, sparkling water to its portfolio. 


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Survey finds bottled water tops with Gen Z

Survey results to be released at the Beverage Forum
April 26, 2016

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say. 


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OXiGEN Water

OXiGEN

April 21, 2016

Formula Four Beverages Inc. now offers OXiGEN Water. 


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Beverage packaging resonates with consumers

Survey finds supply chain managers want efficiency, quality control
Barbara Harfmann
April 15, 2016

When you buy a gift, how it is wrapped matters. It’s one of the reasons I like to shop at Von Maur, as the retailer provides free gift wrapping and free shipping to anywhere in the United States.


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Karma Probiotics

Karma Culture delivers substance over style

Bottled water company launches Push For Better initiative
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.


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Associations help beverage package recycling efforts

Consumers expect food and beverage brands to aid package recycling
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.


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Boxed Water

Boxed Water, NFF renew tree-planting partnership

Organizations aim to plant more than 200,000 trees in 2016
April 12, 2016

In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016. 


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