An extremely competitive beverage landscape didn’t stop Beth Wilson-Parentice from pursuing her passion. From managing a Starbucks in Connecticut, to creating concoctions in her Pennsylvania kitchen, Wilson-Parentice overcame financial, production and distribution hurdles to create her own line of natural, organic sparkling beverages.

Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.

bottlePORT, Inc. released its self-titled dosing cap powdered water enhancer line, “bottlePORT.”  

1907 Water NZ Ltd. launched its 1907Water nationwide in The Fresh Market locations throughout the United States. 

Reliant Beverage Co. released its Recovery Water line in select markets.

Convenience stores sit in a unique niche where they are presented with consumers and behaviors not found in any other food or beverage retail sector. The biggest challenge, yet opportunity, is that 84 percent of items purchased at convenience stores are consumed within the hour of purchase, according to the National Association of Convenience Stores (NACS), Alexandria, Va.

bottlePORT, Inc. aims to give mindful beverage drinkers convenience and value by introducing eco-friendly, natural ingredients line “bottlePORT.” In an agreement with NYSW Beverage Brands Inc. to be the exclusive “bottler,” the new company will redefine the dosing cap segment by using this technology to create a reusable bottle system that delivers several drinks per one bottle, the company says.

Icebox Water, Cold Spring Harbor, N.Y., announces the launch of its new initiative, Beyond the Bottle. The initiative is committed to educating all people on the importance of personal and planetary health, supported by Icebox Water’s pure, sustainably sourced drinking water and environmentally responsible packaging, the company says. By providing consistently updated information about the state of the environment and healthy, sustainable water sourcing, Icebox Water demonstrates the need for reducing plastic pollution while providing an ethical, delicious source of water, it adds. 

Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.

Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.