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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Karma Probiotics

Karma Culture delivers substance over style

Bottled water company launches Push For Better initiative
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.


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Associations help beverage package recycling efforts

Consumers expect food and beverage brands to aid package recycling
jessica Jacobsen
Jessica Jacobsen
April 15, 2016

To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.


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Boxed Water

Boxed Water, NFF renew tree-planting partnership

Organizations aim to plant more than 200,000 trees in 2016
April 12, 2016

In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016. 


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Izze Sparkling Water

IZZE Sparkling Water Mandarin Lime, Raspberry Watermelon, Blackberry Pear

April 11, 2016

IZZE, a brand of Naked Emerging Brands, now offers three new flavors in its line of sparkling, flavored waters: Mandarin Lime, Raspberry Watermelon and Blackberry Pear. 


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Voss new flavors

Voss adds two flavors to sparkling water lineup

Brand utilizes social media feedback to innovate Lemon Cucumber, Tangerine Lemongrass flavors
April 5, 2016

Voss Water of Norway, New York, added two new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass.


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vitaminwater zero shine

Vitaminwater Zero Shine

March 23, 2016

The Coca-Cola Co.’s vitaminwater brand added a new flavor to its line of enhanced waters: vitaminwater Zero Shine. 


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Beverage companies send bottled water to Flint, Mich.

IBWA offers assistance to officials
jessica Jacobsen
Jessica Jacobsen
March 15, 2016

With numerous people and topics vying for my attention, my monthly magazine subscriptions are piling up. However, I made sure to set aside time when my TIME subscription arrived that featured Josh Sanburn’s cover feature about the lead contamination of Flint, Mich.’s water supply.


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bottled water

Drug stores focus on front-end sales

Consumables, including beverages, driving growth
Barbara Harfmann
March 14, 2016

With more consumers using click-and-collect models and home delivery for prescription medications, eCommerce continued to drive double-digit growth in the non-traditional drug store channel, which generated $264.5 billion in sales, a $14.3 billion profit and a 1.4 percent growth rate from 2010-2015, according to IBISWorld’s December 2015 report titled “Pharmacies & Drug Stores in the US.”


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CORE Nutrition launches low-calorie, fruit-infused line

CORE Organic will be available in May
March 4, 2016

Los Angeles-based CORE Nutrition, purveyors of CORE Hydration premium bottled water, announced its major market rollout of its newest innovation, CORE Organic, a USDA Certified, organic fruit-infused beverage with antioxidants and 5 calories in each serving.


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Mintel Bottled Water

U.S. Bottled water market grows 6.4 percent in 2015

New Mintel research finds category drivers
February 26, 2016

As Americans look for better-for-you alternatives to carbonated soft drinks (CSDs), the U.S. bottled water category is reaching unprecedented heights, according to new research from Chicago-based Mintel, which reveals that sales of bottled water increased 6.4 percent to top $15 billion in 2015. The market research firm expects sales to continue ascending at a rapid pace through 2020, with projected sales growth of 34.7 percent for the category, including 75.1 percent growth for the sparkling/mineral water/seltzer segment, it says.


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