Bottled Water

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New York-based Aqua Carpatica has earned national distribution for its naturally sparkling mineral and still spring varieties in Kroger stores. The brand's authorization at Kroger will significantly increase availability for its naturally alkaline, nitrate-free waters throughout the United States, the company says.  

Ramlösa, a brand of Swedish Trading Co., announced the launch of its flavored sparkling mineral water line in select markets in the United States. 

Aquafina, a brand of PepsiCo Inc., added a line of flavored, sparkling water to its portfolio. 

Sparkling Ice, a brand of TalkingRain Beverage Co., announced the addition of a new line to its portfolio: Sparkling Ice Essence of Sparkling Water. 

Formula Four Beverages Inc. now offers OXiGEN Water. 

VOSS of Norway added to new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass. 

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.