Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.

Starting in 1994, Disney character Fud Wrapper from the EPCOT attraction Food Rocks taught consumers about nutrition by reminding them to “always eat with moderation,” when choosing healthy foods versus sweet snacks.

A vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults aged 18 years and older for Alexandria, Va.-based International Bottled Water Association (IBWA). 

Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.

American Beverage Corp. introduced a line of Hug Water drinks for kids.

SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.

Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.

Sunny Delight Beverages Co. will extend its Sparkling Fruit2O lineup with a new line of Lime Twists.

In response to consumer demands for healthier products, Jones Soda Co. ventured past the carbonated soft drinks category and entered the sparkling water category with the launch of its new Jones Sparkling Water line.

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.