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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Vitaminwater Refresh, Vital-t

May 29, 2015

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.


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Customized messaging appeals to baby boomers

Health and wellness, leveraging entertainment appeals to baby boomers
jessica Jacobsen
Jessica Jacobsen
May 12, 2015

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.


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Tum-E Yummies multi-packs

April 24, 2015

BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.


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Hydrive Energy Water Strawberry Lemonade and Raspberry Lemonade

April 21, 2015

Just in time for spring, Big Red Inc.’s Hydrive Energy Water brand added two new flavors — Strawberry Lemonade and Raspberry Lemonade — to its portfolio of low-calorie, vitamin-enhanced beverages.


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IBWA celebrates Earth Day

Organization shows its dedication to environment, natural resources
April 20, 2015
In honor of Earth Day on April 22, the International Bottled Water Association, Alexandria, Va., is highlighting its efforts and dedication to protecting the environment and natural resources.
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Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends
April 15, 2015

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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PepsiCo announces marketing partnership with NBA

Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015

Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.


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Cascade Ice Strawberry Orange Mango

March 31, 2015

Following a consumer vote on Facebook, Unique Beverage Co. LLC’s Cascade Ice sparkling water brand  launched its latest flavor: Strawberry Orange Mango.


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Hint Pineapple Water and Cherry Hint Fizz

March 23, 2015

Hint increases taste portfolio with new Pineapple Hint Water and CherryHint  Fizz


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Tum-E Yummies launches line extension

Latest drink features new sweetener profile, multi-pack size
March 17, 2015

Charlotte, N.C.-based BYB Brands Inc. launched a multi-pack line extension for its Tum-E Yummies portfolio of fruit-flavored water drinks.


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